New design, clear UX and a high-performance WordPress website
The Swiss Museum Pass is one of the most popular cultural offers in Switzerland. A single pass gives you access to over 500 museums in Switzerland.
The offer ranges from renowned art museums in Zurich or Basel to charming regional museums in the Jura. The Museum Pass combines cultural diversity with the spirit of discovery of its holders.
Customer
Swiss Museum Pass Foundation
Service
Design, UI/UX, Development, Hosting, Consulting
Website
Digital presence for one of Switzerland's best-known cultural offerings
The relaunch of the Swiss Museum Pass website shows what results when strategic thinking, design quality, and technical precision come together. The result is not just a new website, but a digital platform that honors the importance of the Museum Pass as Switzerland's premier cultural subscription.
The collaboration was characterized by trust, open exchange and a clear common objective. The result is a website that inspires users, supports conversions and is sustainable in the long term.
Initial situation & challenge
At the beginning of the project, the Swiss Museum Pass's existing website Technically outdated and no longer up to date in terms of design.
The digital presence did not sufficiently reflect the cultural significance and appeal of the offerings, standing in stark contrast to the high recognition of the Museum Pass in Switzerland.
The aim was to Complete restart from the conceptual basis to technical implementation. The aim was not a superficial redesign, but a comprehensive relaunch that also presents Switzerland's leading cultural platform digitally at a high level of quality.
Strategy
The relaunch of the Swiss Museum Pass began with an in-depth discovery phase, during which we thoroughly examined the existing website.
Together with the client, we defined clear project goals: The new website should Pick up existing members as well as potential new customers and unite both target groups in a single, coherent experience.
Concept
The Navigation has been radically simplified, This means that intuitive entry points and clear user guidance along the customer journey replace the previous, nested menu structures.
In terms of design, the result combines Swiss precision with cultural warmth. Vivid imagery, generous white spaces and carefully selected typography create a balance between seriousness and accessibility. A consistent design system with defined colors, typography levels and reusable components ensures that the brand can continue to be managed consistently in the long term.
Development
For the technical implementation, we rely on WordPress and Elementor and thus gave the customer Maximum editorial freedom.
Widgets for museum listings, filter functions, and interactive maps, along with consistent performance optimizations through lazy loading, image compression, and caching, ensure that the website not only impresses but also performs at the highest technical level.
An SEO-optimized site structure with structured data as well as a seamlessly integrated Multilingualism in German, French, Italian, and English TranslatePress completes the system.
Typography
Customer feedback
With the new look, we are ready for the next generation of culture enthusiasts. The website is not only more beautiful, but finally works the way our users expect it to.
Basile Boyer, Marketing & Communications
